Course One
The WTF–What the Feedback™ Program combines expert-led skills development with a one-of-a-kind learning community to help professionals master the art of giving and receiving feedback.
At its core are two live, interactive courses—Giving Productive Feedback and Receiving Feedback Non‑Defensively—each designed to build confidence, skill, and ease in workplace feedback conversations. Every course runs eight hours, delivered in two consecutive four‑hour sessions, referred to as blocks, on weekdays.
Full attendance for both sessions is required to ensure participants get the complete learning experience and achieve the intended outcomes. The sessions are designed as a single, cohesive experience, so attendance cannot be split across months.
Beyond the classroom experience, participants gain exclusive access to the Wow‑Feedback Forum—a private space where alumni crowdsource feedback challenges, exchange insights, and support one another on the journey toward feedback mastery. The forum offers skill refreshers, new tools, and invitations to special community events designed to keep members inspired and continuously improving.
Sign Up for Course One
Not sure where to start?
Get started while you wait for the book. Our free assessments help you understand your feedback habits and where small changes can make a real difference.
Founded by experience
WTF-What the Feedback™ was created by Kim Baker after years of working with leaders, teams, and organizations where feedback was consistently the breaking point — not because people didn’t care, but because they weren’t taught how to do it well.
After training thousands of professionals and facilitating conversations where trust was on the line, one truth became clear: feedback is the fastest way to build trust — and the quickest way to lose it.
This program is the result.
