WTF-What the Feedback™
Coming in April 2026…
Reviews
The book isn’t even in stores yet, and HR leaders, executives, and managers are already recognizing it as a clear, practical guide to turning feedback into better decisions and stronger teams.
As someone who works closely with business owners, executives, and sales leaders, I see firsthand how poorly delivered feedback can stall growth and damage trust. What the Feedback addresses that reality head-on.
Kim doesn’t just explain why feedback matters. She gives leaders a practical roadmap for how to do it well, even when conversations are uncomfortable. The frameworks are clear, actionable, and grounded in real-world leadership dynamics. This is the kind of book that lives on a desk, not a shelf, because leaders will reach for it before important conversations.
Founder & President
Clear Woods Sales Pathways, LLC Powered by Sales Sales Xceleration(R)
Feedback is one of the biggest trust builders. It can also be a trust breaker if not done well. This book is a handy guide to help with the will and skill of giving great feedback. All leaders and managers, and frankly everyone that wants relationships with other people, should read and apply the concepts, processes, and tools in this book.
Jeanet Wade
Expert EOS Implementer and Author of The Human Team: So, You Created a Team But People Showed Up!
I read “WTF-What the Feedback” with surprise at how much I needed improvement in both giving and receiving feedback. The book caused me to become more introspective regarding my methods of giving and receiving feedback and has already helped me improve.
I strongly recommend this book to all levels of corporate America.
Jeffrey Hunt Mantel, Ph.D.
Executive Director Technology, Wells Fargo
This is an excellent tool for all Managers and supervisors to read prior to giving feedback to employees. There are many individuals who are now in positions and have never had to have these conversations with employees and this book is a great resource. It is an easy read that a person can refer to often for help. Wish we would have had this type of resource years ago.
Sharon A. Facchin
V.P. Human Resources MECS – Retired
What The Feedback is one of the most comprehensive, human, and genuinely actionable guides to feedback I’ve ever read. It breaks down the emotional realities of feedback — the fears, the triggers, the stories we tell ourselves — with honesty and empathy, while giving readers the practical frameworks they need to become confident and skilled communicators. The COIN model alone is worth the price of the book, but the real magic is in the author’s ability to connect skillpower and willpower, helping readers move from awareness to action. This book doesn’t teach a ‘feedback script.’ It teaches a mindset, a process, and ultimately a culture.
Whether you’re a senior leader, a new manager, or a team member who simply wants better conversations, this book will elevate how you communicate and lead. It’s the bridge from fear to fuel — and it delivers on that promise beautifully.
Judy K. Scheffel, Ed. D.
Senior Vice President | CPO | Governance, Operations, Analytics & Transformation (GOAT) Bank of America
What you will learn
GIVE FEEDBACK THAT MOVES WORK FORWARD
Say what needs to be said in a way that leads to clarity, trust, and real change.
RECEIVE FEEDBACK WITHOUT DEFENSIVENESS
Stay open and grounded so feedback becomes useful instead of personal.
BUILD TRUST THROUGH EVERYDAY CONVERSATIONS
Use feedback as a tool to strengthen relationships, not strain them.
Who this book Is for
This book is for leaders and managers who want to guide performance without damaging trust, individual contributors who want clearer and more confident communication, and teams and organizations looking to build healthier feedback cultures. It is for anyone who wants feedback to feel productive instead of personal.
If feedback feels awkward, emotional, or unclear, this book is for you.
How this book Is different
Coming in April 2026
Practical and human Grounded in real conversations Built from real world experience Focused on trust and clarity, not scripts or buzzwords
Not sure where to start?
Get started while you wait for the book. Our free assessments help you understand your feedback habits and where small changes can make a real difference.
About the author
WTF-What the Feedback™ was created by Kim Baker, founder of Vivid Performance Group.
After years of working with leaders, teams, and organizations across industries, Kim saw the same challenge surface again and again. Feedback was not failing because people did not care. It was failing because they were never taught how to give or receive it well.
Through training thousands of professionals and facilitating high stakes conversations where trust, performance, and relationships were on the line, one truth became clear. Feedback is one of the most powerful tools for building trust and one of the fastest ways to break it when done poorly. This book brings together the real world insights, tools, and practices that emerged from that work. It is designed to help people approach feedback with clarity, confidence, and intention.
